It needs to be demonstrated that measures would not be against the overall public interest; in other words, that the measures would not cause more harm to the overall economy than the relief brought to the domestic industry suffering from the imports. So the interests of industrial users, importers and consumers of the imported products have to be taken into account.

Source: “TDI Trade defence instruments, Anti-dumping & Anti-subsidy - A Guide for Small and Medium-Sized Businesses” by the European Commission